Promotional product: children’s watches / teenagers’ watch
Objectives:• Finding a summer gift for children available in 2 different colors
• Creating a gift which perceived value will be high enough to induce a new purchase during customers/hostesses sales meetings (Captain Tortue is a direct sales clothing company)
Constraints:• The gift must be light and compact to facilitate its insertion to/into the customer’s final package
• The promotional gift must be attractive to both girls and boys.
Dakota’s strategy & actions:• Creation of quality watches, available in orange or blue for a modern look that suits any gender
• Extra: can-like packaging that can be reused as a piggy bank or a pencil pot. The packaging is made of aluminum and is therefore very light.