Objectives:

• Renewing the Francine’s online shop by offering a larger and more diversified choice
• Keeping the spirit of the brand through the products on offer: creative and functional cooking

Constraints:

• There must be an entry level product to facilitate the online shop access to new consumers.
• Strengthening the cooking-related aspect.
• Rejuvenation of the selected products and creation of a coherent and modern product range
• Management of “pre-stamped” packaging

Dakota’s strategy & actions:

• Large range of 9 items with a consistent design (red and white)
• Variation of everyday products including 3 tin boxes ensuring a good use value
• Each product from the online shop is delivered in its tailor-made packaging, making the insertion easy in the packages