Dakota cadeau promotionnel objets publicitaires_objet publicitaire Lyon etude de cas little captain montres
Captain Tortue
22 April 2016
Dakota idée cadeau publicitaire entreprise objets publicitaires_objet publicitaire Lyon_etude-de cas nesquik boutique objet publicitaire entreprise
Nesquik
22 April 2016
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Movenpick

Dakota cadeaux publicitaires objets publicitaires objet publicitaire Lyon etude de cas moevenpick set degust
  • TaskLigne de cadeaux promotionnels pour la Boutique Felix

Movenpick

Promotional product: coffee tasting set


Objectives:

• Driving the sales of the “out of home” network (Movenpick international network) with a high quality gift
• Creating a “gourmet ice cream” custom-made kit, that could attract any customer selling Movenpick ice creams (distributed in Europe and Russia)

Constraints:

• “Premium +” brand’s communication, with a tight budget for the promotional item
• Strength and resistance for a "professional" use of the set
• Ensuring a damage-free delivery of a 5-set box
• Strengthening orders from all countries and managing deliveries for/in 10 different countries

Dakota’s strategy & actions:

• Creating an elegant and timeless 3-part set, with a global-fitting design
• 1 glossy black ceramic tray, with 2 spots + 1 modern glass (resistant to hot beverages) + 1 ceramic bowl (specially designed to fit perfectly on the tray)
• Packaged in a custom cardboard with Styrofoam reinforcement