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Dakota cadeaux publicitaires originaux objets publicitaires_objet publicitaire Lyon étude de cas Danone deguisement
  • TaskLigne de cadeaux promotionnels pour la Boutique Felix


Promotional product: Danonino costume for in-store product promotion


• Creating an adult costume based on the DANONINO mascot for DANONE sales promoters in super and hypermarkets


• Faithful reproduction of DANONINO, especially its facial expressions
• The costume must be light and practical in order to be worn for 2-3 hours straight
• Standards: flammability and allergen-free plush
•Tight budget

Dakota’s strategy and actions:

• A Lithuanian sourcing via a company specialized in this type of costume and in the staging of giant mascot costume
• A better, cheaper and faster Lithuanian know-how compared to Chinese manufacturing
• A ventilated costume via gussets, a motorcycle helmet covered with plush to reproduce the large dinosaur’s head