Promotional product: kids’ armchair, distributed in drugstores
Objectives:• Replacing the iconic Guigoz rabbit plush offered in the drugstore network, by an event gift that has a high perceived value, to the pharmacist as well as to the mother
• Allowing pharmacists to drive their sales through a “turnkey” contest
Constraints:• Strong visual impact and respect of the brand colors
• The promotional gift must be a break with the type of gifts usually offered in drugstores
• Compliance with the furniture and flammability standards.
Dakota’s strategy & actions:• Creating a mini club chair, especially designed for toddlers
• Fully customized chair with the Guigoz colors. Made in France. Challenge met!